Digital Marketing Insights

Social media is one of the most powerful ways Columbia SC small businesses can connect with customers, but only if done strategically. In this post, PalmSpur Marketing shares practical tips for choosing the right platforms, posting consistently, running ads, and measuring results across Facebook, Instagram, and LinkedIn.

Want your Columbia SC business to show up higher in Google? SEO can feel overwhelming, but it doesn’t have to be. In this post, PalmSpur Marketing shares five proven, easy-to-implement SEO tips that help small businesses in the Midlands boost visibility, attract more customers, and compete with larger brands.

Struggling to get the most out of Google Ads? For Columbia SC small businesses, PPC can be a powerful lead driver — but only if campaigns are set up and optimized correctly. In this post, PalmSpur Marketing shares practical Google Ads tips to cut wasted spend, target the right customers in the Midlands, and maximize ROI.