About PalmSpur Marketing
Columbia SC Marketing Agency
Who We Are
A Full-Service Marketing Agency Serving Columbia SC & the Midlands
PalmSpur Marketing was born from over 20 years of firsthand experience in the power (and pitfalls) of small business marketing. After working with hundreds of businesses across Columbia, Lexington, West Columbia, Irmo, and Blythewood, one truth stood out: too many owners struggle to get honest, unbiased, strategic advice.
We’ve owned and operated successful small businesses ourselves — making tough advertising decisions, testing strategies, and learning what truly drives results. PalmSpur Marketing was created to give Midlands business owners a smarter, more transparent path to growth.
Our Mission
Helping Midlands Small Businesses Grow Smarter
Marketing evolves quickly. Unfortunately, many so-called experts are still selling outdated scripts instead of delivering modern solutions.
PalmSpur Marketing does things differently.
Help Local Business Owners Get Organized
Eliminate Wasted Ad Spend
Reallocate Budget to the Best-Performing Strategies
Drive More Bottom-Line Revenue
Why PalmSpur is Different
Local Expertise + Full-Funnel Strategy
Unlike larger, out-of-state agencies, PalmSpur Marketing is based in Blythewood and proudly serves Columbia SC and the Midlands. We combine Digital Marketing services like SEO, PPC, social media, web design, and email automation with traditional advertising like TV, radio, billboards, and print.
This full-funnel approach ensures every marketing dollar works harder. Whether your a roofer in Lexington, a lawyer in West Columbia, or heating & air company in Irmo, we design strategies that fit your business and your market.
Our Values
Transparent. Strategic. Results-Driven.
PalmSpur is built on the belief that marketing should serve the business — not the other way around. That means no cookie-cutter campaigns, no wasted ad spend, and no inflated promises. Just real strategies designed to bring measurable results for Midlands small businesses.
Meet the Founder
With over 20 years of experience in marketing and small business leadership, Ben Niswander founded PalmSpur Marketing to give Midlands business owners a clear, results-driven alternative to cookie-cutter agencies.
Ben has worked with hundreds of businesses across industries — from contractors and service providers to retailers and professional firms. Having owned and operated multiple small businesses himself, he knows firsthand the tough decisions entrepreneurs face when allocating marketing dollars.
Driven by a passion for transparency and efficiency, Ben created PalmSpur Marketing to help business owners cut waste, simplify strategy, and focus on what drives revenue.
Ben lives in Blythewood, SC with his wife and two sons, and is deeply committed to supporting the Midlands business community and local growth.
